Outdoor Media Service

Outdoor Media Service

Outdoor Advertising is one of the most popular options among the brands for advertising in India. Last year, the Outdoor Advertising market grew by 6% in India and currently, stands at INR 3085 Crore.

This year, the ad spending in Outdoor Advertising is expected to increase by 15%. The amount of expenditure remains high from popular industries like retail, telecom, real estate and the government and political parties. In recent years, a number of start-ups too have tried to encash the popularity of the outdoor hoardings.

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I had the pleasure of working with a local non-profit organization on a rebranding initiative. Through careful research and strategic planning, I developed a fresh and modern brand identity that reflected their mission and values.