Non Traditional Media Service

Digital Marketing Service

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Search Engine, Entertainment, Social Media, E-commerce, Travel/Ticket Booking, Sports, News/Lifestyle, Competitive Exams, Job Search Etc.

Online Marketing has made its presence felt in India during last few years. Last year, digital media grew about 29.4%. This increase can be attributed to a number of factors.

India is now the 2ndlargest smart phone market based on the number of shipments India has reached a telecom subscriber base of 1.19 Billion.

3G & 4G constitute over 75%of the overall wireless internet user base Data charges have fell significantly to INR 4-6 per GB.

Massive increase in data consumption ~3.9 GB per month per smart phone The urban-rural gap in terms of user base is decreasing rapidly.

Payments have gone digital with mobile wallets like PayTM, Mobikwik and BHIM, UPI entrants like Google Tez, Payment Gateways such as CC Avenue and Citrus Pay.

250 Million people viewed videos online in 2017, a 64% jump Digital Ad spend contributed 17% of total Ad spend in India in 2017.

 

Checkout My Latest Work

I had the pleasure of working with a local non-profit organization on a rebranding initiative. Through careful research and strategic planning, I developed a fresh and modern brand identity that reflected their mission and values.